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Cinemagraphs, Seni dalam Animasi

Cinemagraphs, Seni dalam  Animasi

Cinemagraphs, Seni dalam fotografi Animasi ? Kata Cinemagraphs baru muncul dengan datangnya teknologi yang semakin maju, Pola dasarnya adalah menggabungkan beberapa foto/frame kedalam satu layer. dengan teknik seleksi dan penggabungan yang akan menghasilkan suatu photo yang bergerak biasanya berformat *GIF, dari pada pusing mikirinnya nih saya kasih contoh yang ada di internet.

Dulu banyak orang membuat trik ini dengan Adobe Image Ready, tapi entah kenapa sekarang fitur tambahan photoshop ini dihilangkan. Jika masih keukeuh ingin membuatnya anda bisa mencari software untuk membuat GIF lainnya.

Cinemagraphs adalah sebuah karya visual yang pada dasarnya termasuk obyek gambar atau foto. Namun didalamnya disisipi motion pergerakan yang akhirnya nampaknya layaknya video.

 

 

Penggunaan Cinemagraphs Dalam Bidang Periklanan Digital

Facebook sebenarnya bisa dikatakan ketinggalan dalam hal pemakaian format Cinemagraphs sebagai iklan digital. Pasalnya format iklan unik tersebut sebelumnya sudah lebih dulu dikembangkan oleh 2 orang ahli dibidang disain dan periklanan yakni Kevin Burg serta Jamie Beck. Kedua seniman inilah yang pertama kali memprakarsai penggunaan Cinemagraphs sebagai media iklan.

Salah satu iklan pertama yang mereka buat dengan konsep tersebut adalah iklan produk kacamata brand Armani. Selain itu mereka juga pernah menukangi beberapa proyek iklan online dari beberapa brand besar macam Saks Fifth Avenue, Lincoln Motor Co, dan juga Chopard.

Dan tak disangka format iklan tersebut dinilai berhasil menarik perhatian konsumen. Selain itu baik Kevin Burg maupun Jamie Beck juga rutin memposting hasil karya Cinemagraphs pada akun Tumblr milik mereka. Dari situlah semakin banyak brand dunia yang melihat dan terkesan dengan konsep tersebut. Banyak pemain industri periklanan digital yang menyatakan bahwa Cinemagraphs mempunyai potensi yang besar dan bakal banyak digunakan dalam waktu dekat ini, Facebook juga salah satu yang menangkap potensi tersebut.

Sumber :  maxmanroe .com

                   photoshopku .net

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